To draw attention to yourself, to be trusted, to have
influence - all this
is not a question of luck, but of skill.
Every skill can be taught, learned and applied.
Professor Howard H. Hillman in the book
"The outline of things" (1968)
Bulgaria is like a patchwork rug, woven by different
There are ethnic, cultural, speech-use and religious
There are people with disabilities, people addicted to
alcohol or drugs. There
are abandoned children and lonely aged people. There are
people, living out
a lifestyle different from that of the rest.
What do we know about these people? Very little - because
they are practically
invisible to the media, which is the mirror of
Ethnic and religious minorities in Bulgaria make up at
least 15% of the whole
population. But they shape only one-two percent of the
media bulk. This is not
fair: this way these people remain unheard, unseen and
Although rarely, there are some minority groups that get
reflected by the media.
But there are problems in this also. The bulk of the
materials written on the
Turkish theme is about "The deeds and thoughts of
MRF (Movement for Rights
and Freedom)". Where in this is the splendid Turk
culture, religion, way
of life? The materials about the Roma picture them
usually as being mainly criminals,
or desperately poor. What about the ones that have made
it, what about the history
and the traditions? About the Bulgarian Muslims the
materials are as few as
about the Chinese living in Bulgaria - almost nothing.
And there is something else. Most journalists dealing
with minority communities
are from the majority. Even when meaning well, they lack
the knowledge and the
feel, that the people themselves have.
Solving the problem within the frames of the
There are many "minorities" in Bulgaria, but we
have the finances
to work only with three: two ethnic groups (Turks and
Roma) and one religious
What we are going to do, is train over one year students
from these groups,
who have qualified in the process of application.
Enabling them to become leaders,
to make teams - and most of all, to explain the thing
that are important to
them to the media. And in such a way, that they will be
understood, looked for,
read, watched and listened to, and people will take sides
on their account.
In is very important that the real voices of the Turks,
Roma and Bulgarian Muslims
are heard. And understood by the others.
Only this way Bulgaria can become a modern European
country: a country that
takes pride in all of it's citizens, in which the
majority, the media and the
authority, understand and help all minorities (ethnic,
cultural, religious and
The training is done over the space of three hundred
school-hours in 11 stages
(each of them being three days) in Sofia and other parts
of the country. The
lectors will be mainly Bulgarian and European specialists
in the field in question.
The travel, sleep, and food expenses of the students are
covered, and they are
supplied with material for the training. At the end of
the course the students
receive a diploma-certificate.